It’s not often…
It’s not often at all that a piece of advertising touches your heart, and challenges your thinking. This Cannes Lion winning video for Chipotle does both. It’s touching and emotive - I mean a spare sound track with WIllie Nelson, come on! – but also provokes thought and reflection around where, and how, our food comes from. It’s faultless work in every sense of the word; message, idea, execution and most importantly, purpose.
I’m sceptical of awards shows, but this work deserves every bit of praise and recognition it gets.
