We believe any intersection between human and machine can be made better when all aspects of the experience, hardware and software, are considered and working together.
The above quote reads like vintage Apple or Steve Jobs, who was fond of the quote from Alan Kay ‘People who are really serious about software should make their own hardware’.
But no, this quote is actually from what many would consider a great candidate for the bizarro world version of Jobs, Steve Ballmer. A fascinating paradigm shift for Microsoft, and Ballmer, who’ve critiqued Apple’s desire for ‘total control’ and creating ‘walled gardens’. Old dogs can learn new tricks, sometimes.